Just the Recipe: Services Hide Life Stories and Food Blog Popups

The world of freelance food blogging often asks us to wade through thousand-word preambles. When searching for recipes that match our food preferences and sensitivities, we don’t need to know your pleasure in Asian greens or the trip to Tuscany that changed your culinary philosophy forever. Sometimes artistic photos in progress scattered throughout the recipe make the instructions even harder to follow. Home chefs can struggle to scroll through their laptops when their hands are covered in dough.

The reason for verbosity likely comes down to ad revenue and SEO optimization: unique words boost a site’s position in search results. In the end, we get what we pay for when we use free food blogs. As we feed our families, perhaps we should recognize that food bloggers need to feed theirs. Blogger Deb Perelman responded to critics of the titles in a Twitter feed who championed the practice. “Congratulations you’ve found a new, not particularly original way to say ‘shut up and cook,'” she wrote.

Yet several services have sprung up to jump right into the recipe, some better than others. The short-lived Recipeasy closed after complaints that it infringed copyright and defrauded writers (previously). Here are two that still exist.

  1. Chrome Extension”Recipe filter
  2. Website justtherecipe.com takes a URL and formats a recipe to fit on a single screen (no scrolling required)

For those interested in the recipe for Maple Shortbread Bars that opens on “Shortly after the attacks of September 11, 2001”, it is here (and it looks really good!).

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